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Holiday Shopping Gets a Jump Start

NPD reveals that Thanksgiving kicks off spending season.

More consumers plan to wait until Thanksgiving weekend to start holiday shopping – according to new data from The NPD Group. As of the time this study was fielded, 16 percent of consumers had already started their holiday shopping, versus 15 percent last year, with an additional 19 percent stating they plan to start shopping before Thanksgiving, compared to 22 percent last year. Eighteen percent claim they will start during Thanksgiving weekend, a sharp contrast to last year’s 13 percen...

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